{"id":64453,"date":"2021-01-23T17:33:17","date_gmt":"2021-01-23T09:33:17","guid":{"rendered":"http:\/\/guidesify.com\/google-analytics-metrics-thay-the\/"},"modified":"2021-01-23T17:37:33","modified_gmt":"2021-01-23T09:37:33","slug":"google-analytics-metrics-thay-the","status":"publish","type":"post","link":"https:\/\/guidesify.com\/vi\/google-analytics-metrics-thay-the\/","title":{"rendered":"Google Analytics: \u0110\u00f3 l\u00e0 g\u00ec, Ch\u1ec9 s\u1ed1 ch\u00ednh v\u00e0 C\u00f4ng c\u1ee5 thay th\u1ebf"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">Google Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web c\u1ee7a Google \u0111\u01b0\u1ee3c cung c\u1ea5p cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n trang web ng\u00e0y h\u00f4m nay mi\u1ec5n ph\u00ed. D\u1ecbch v\u1ee5 n\u00e0y ch\u1ee7 y\u1ebfu gi\u00fap theo d\u00f5i v\u00e0 b\u00e1o c\u00e1o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 ch\u1ea9n \u0111o\u00e1n b\u1edfi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n trang web. Hai phi\u00ean b\u1ea3n cao c\u1ea5p c\u1ee7a Google Analytics \u0111\u01b0\u1ee3c cung c\u1ea5p: <a href=\"https:\/\/www.google.com\/analytics\/insights\/#\/?modal_active=none\" rel=\"noopener\" data-smart-underline-link-color=\"rgb(0, 127, 172)\" data-smart-underline-link-background-position=\"71\" data-smart-underline-link-always=\"\">Google Analytics 360<\/a> v\u00e0 Google Analytics cho \u1ee9ng d\u1ee5ng d\u00e0nh cho <a href=\"https:\/\/developers.google.com\/analytics\/solutions\/mobile\" rel=\"noopener\" data-smart-underline-link-color=\"rgb(0, 127, 172)\" data-smart-underline-link-background-position=\"71\" data-smart-underline-link-always=\"\">thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/a>, ph\u1ee5c v\u1ee5 c\u00f9ng ch\u1ee9c n\u0103ng theo d\u00f5i \/ b\u00e1o c\u00e1o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u1edbi c\u00e1c t\u00ednh n\u0103ng b\u1ed5 sung.<\/span><\/p>\n<hr>\n<h2>Google Analytics \u0111\u01b0\u1ee3c tri\u1ec3n khai nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<p><span style=\"font-size: 14pt;\">Google Analytics ph\u1ea3i \u0111\u01b0\u1ee3c tri\u1ec3n khai\/c\u00e0i \u0111\u1eb7t tr\u00ean m\u1ed9t trang web b\u1eb1ng c\u00e1ch ch\u00e8n m\u00e3 theo d\u00f5i (Javascript Snippet Code) v\u00e0o to\u00e0n b\u1ed9 trang web. M\u00e3 n\u00e0y t\u1ea3i m\u1ed9t t\u1eadp tin javascript l\u1edbn h\u01a1n t\u1eeb m\u00e1y ch\u1ee7 web c\u1ee7a Google v\u00e0 ch\u1ec9 \u0111\u01b0\u1ee3c t\u1ea3i v\u1ec1 m\u1ed9t l\u1ea7n b\u1edfi tr\u00ecnh duy\u1ec7t web c\u1ee7a kh\u00e1ch truy c\u1eadp khi truy c\u1eadp \u0111\u1ea7u ti\u00ean c\u1ee7a m\u00ecnh v\u1edbi gi\u1ea3 \u0111\u1ecbnh c\u1ee7a b\u1ed9 nh\u1edb \u0111\u1ec7m tr\u00ecnh duy\u1ec7t. N\u00f3 c\u0169ng \u0111\u1eb7t cookie <a href=\"https:\/\/www.grahamcluley.com\/whats-difference-first-third-party-cookies\/\" data-smart-underline-link-color=\"rgb(0, 127, 172)\" data-smart-underline-link-background-position=\"71\" data-smart-underline-link-always=\"\">c\u1ee7a b\u00ean th\u1ee9<\/a> nh\u1ea5t tr\u00ean m\u00e1y t\u00ednh c\u1ee7a kh\u00e1ch truy c\u1eadp l\u01b0u tr\u1eef th\u00f4ng tin \u0111\u01b0\u1ee3c gi\u1eef \u1ea9n danh.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Tuy nhi\u00ean, c\u00f3 nh\u1eefng h\u1ea1n ch\u1ebf nh\u1ea5t \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi cookie. V\u00ec Google Analytics d\u1ef1a v\u00e0o cookie \u0111\u1ec3 theo d\u00f5i v\u00e0 x\u00e1c \u0111\u1ecbnh kh\u00e1ch truy c\u1eadp duy nh\u1ea5t v\u00e0o m\u1ed9t trang web c\u1ee5 th\u1ec3, n\u00ean c\u00e1c ID c\u1ee7a kh\u00e1ch truy c\u1eadp duy nh\u1ea5t ph\u1ea3i \u0111\u01b0\u1ee3c gi\u1eef li\u00ean t\u1ee5c trong m\u1ed7i cookie. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u x\u00f3a cookie c\u1ee7a<a href=\"https:\/\/www.clickz.com\/study-consumers-delete-cookies-at-surprising-rate\/84350\/\" rel=\"noopener\" data-smart-underline-link-color=\"rgb(0, 127, 172)\" data-smart-underline-link-background-position=\"71\" data-smart-underline-link-always=\"\">h\u1ecd (x\u00f3a 39% h\u00e0ng th\u00e1ng v\u00e0 \u0111\u00f3 l\u00e0 n\u0103m 2005<\/a>), h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u1ea1i l\u00e0 kh\u00e1ch truy c\u1eadp l\u1ea7n \u0111\u1ea7u ti\u00ean khi truy c\u1eadp ti\u1ebfp theo t\u1ea1i trang web. V\u1edbi v\u1ea5n \u0111\u1ec1 x\u00f3a cookie, vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a ph\u00e2n t\u00edch web kh\u00f4ng bao gi\u1edd c\u00f3 th\u1ec3 ho\u00e0n to\u00e0n ch\u00ednh x\u00e1c.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Li\u00ean quan: Nh\u00e0 <a href=\"http:\/\/guidesify.com\/blog\/2017\/06\/06\/when-you-should-use-instant-articles-for-facebook\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-smart-underline-link-color=\"rgb(0, 127, 172)\" data-smart-underline-link-background-position=\"71\" data-smart-underline-link-always=\"\">xu\u1ea5t b\u1ea3n &#8211; Khi n\u00e0o n\u00ean s\u1eed d\u1ee5ng b\u00e0i vi\u1ebft t\u1ee9c th\u1eddi tr\u00ean Facebook<\/a><\/span><\/p>\n<hr>\n<h2><strong>C\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh c\u1ea7n t\u00ecm ki\u1ebfm<\/strong><\/h2>\n<ul>\n<li>\n<h3>Mua l\u1ea1i &#8211; &gt; Ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-42358\" src=\"http:\/\/guidesify.com\/wp-content\/uploads\/2018\/04\/acquisition-traffic-sources-pie-chart.png\" alt=\"Acquisition Traffic Sources Pie Chart\" width=\"438\" height=\"353\" srcset=\"https:\/\/guidesify.com\/wp-content\/uploads\/2018\/04\/acquisition-traffic-sources-pie-chart.png 438w, https:\/\/guidesify.com\/wp-content\/uploads\/2018\/04\/acquisition-traffic-sources-pie-chart-300x242.png 300w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-size: 14pt;\">S\u1ed1 li\u1ec7u n\u00e0y gi\u00fap ch\u1ee7 s\u1edf h\u1eefu trang web theo d\u00f5i c\u00e1c ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a h\u1ecd nh\u01b0 t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n, tr\u1ef1c ti\u1ebfp, x\u00e3 h\u1ed9i, v.v., cho ph\u00e9p h\u1ecd ph\u00e2n t\u00edch ngu\u1ed3n ch\u00ednh c\u1ee7a t\u1ed5ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web l\u00e0 g\u00ec. Ph\u00e2n \u0111o\u1ea1n m\u1eb7c \u0111\u1ecbnh bao g\u1ed3m s\u1ed1 phi\u00ean, t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m phi\u00ean m\u1edbi, t\u1ef7 l\u1ec7 tho\u00e1t, s\u1ed1 trang truy c\u1eadp m\u1ed7i phi\u00ean c\u0169ng nh\u01b0 th\u1eddi l\u01b0\u1ee3ng phi\u00ean trung b\u00ecnh. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem x\u00e9t thi\u1ebft l\u1eadp v\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau \u0111\u1ec3 theo d\u00f5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/span><\/p>\n<ul>\n<li>\n<h3>T\u1ef7 l\u1ec7 tho\u00e1t<\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-42359\" src=\"http:\/\/guidesify.com\/wp-content\/uploads\/2018\/04\/bounce-rate-google-analytics.jpg\" alt=\"Bounce rate Google Analytics\" width=\"670\" height=\"448\" srcset=\"https:\/\/guidesify.com\/wp-content\/uploads\/2018\/04\/bounce-rate-google-analytics.jpg 670w, https:\/\/guidesify.com\/wp-content\/uploads\/2018\/04\/bounce-rate-google-analytics-300x201.jpg 300w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<p style=\"padding-left: 30px;\">Ngu\u1ed3n \u1ea3nh: <a href=\"https:\/\/blog.kissmetrics.com\/bounce-rate\/\" data-smart-underline-link-color=\"rgb(0, 127, 172)\" data-smart-underline-link-background-position=\"73\" data-smart-underline-link-always=\"\">Kissmetrics<\/a><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-size: 14pt;\">N\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 kh\u00f4ng. kh\u00e1ch truy c\u1eadp r\u1eddi \u0111i ngay sau khi truy c\u1eadp m\u1ed9t trang duy nh\u1ea5t c\u1ee7a trang web. \u0110i\u1ec1u n\u00e0y c\u0169ng ch\u1ec9 ra r\u1eb1ng kh\u00e1ch truy c\u1eadp &#8220;b\u1ecb tr\u1ea3 l\u1ea1i&#8221; c\u00f3 m\u1ed9t trang m\u1ed7i phi\u00ean c\u1ee7a m\u1ed9t. T\u1ef7 l\u1ec7 tho\u00e1t th\u01b0\u1eddng cao tr\u00ean c\u00e1c trang web tin t\u1ee9c v\u00e0 l\u1ed1i s\u1ed1ng, t\u1eeb 60-80%. T\u1ef7 l\u1ec7 tho\u00e1t th\u1ea5p c\u00f3 th\u1ec3 s\u1ebd g\u1ee3i \u00fd r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n v\u1edbi trang web. M\u1eb7t kh\u00e1c, t\u1ef7 l\u1ec7 tho\u00e1t cao c\u00f3 th\u1ec3 l\u00e0 do nhi\u1ec1u nguy\u00ean nh\u00e2n, v\u00ed d\u1ee5: t\u1ed1c \u0111\u1ed9 trang web ch\u1eadm, n\u1ed9i dung k\u00e9m, v.v.<\/span><\/p>\n<ul>\n<li>\n<h3>Th\u1eddi l\u01b0\u1ee3ng phi\u00ean trung b\u00ecnh<\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-42360\" src=\"http:\/\/guidesify.com\/wp-content\/uploads\/2018\/04\/avg-session-duration.png\" alt=\"Avg Session Duration Google Analytics\" width=\"572\" height=\"344\" srcset=\"https:\/\/guidesify.com\/wp-content\/uploads\/2018\/04\/avg-session-duration.png 572w, https:\/\/guidesify.com\/wp-content\/uploads\/2018\/04\/avg-session-duration-300x180.png 300w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-size: 14pt;\">\u0110\u00f3 l\u00e0 kho\u1ea3ng th\u1eddi gian trung b\u00ecnh m\u00e0 m\u1ed9t kh\u00e1ch truy c\u1eadp \u0111i\u1ec3n h\u00ecnh s\u1ebd d\u00e0nh \u0111\u1ec3 l\u01b0\u1edbt web tr\u00ean trang web c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 th\u1eddi l\u01b0\u1ee3ng c\u00e0ng cao, trang web c\u1ee7a b\u1ea1n c\u00e0ng c\u00f3 li\u00ean quan \u0111\u1ebfn kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n. Tr\u00edch d\u1eabn Bill Gates, n\u1ed9i dung l\u00e0 vua. Chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1eddi l\u01b0\u1ee3ng phi\u00ean trung b\u00ecnh cho m\u1ed9t trang web l\u00e0 qu\u1ea3n l\u00fd n\u1ed9i dung phong ph\u00fa.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Li\u00ean quan: B\u1ea3o v\u1ec7 <a href=\"http:\/\/guidesify.com\/blog\/2017\/06\/10\/personal-data-protection\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-smart-underline-link-color=\"rgb(0, 127, 172)\" data-smart-underline-link-background-position=\"71\" data-smart-underline-link-always=\"\">d\u1eef li\u1ec7u c\u00e1 nh\u00e2n &#8211; T\u1ea7m quan tr\u1ecdng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi an to\u00e0n c\u1ee7a b\u1ea1n<\/a><\/span><\/p>\n<hr>\n<h2>L\u1ef1a ch\u1ecdn thay th\u1ebf c\u1ee7a Google Analytics (Xem tr\u00ean M\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n!)<\/h2>\n<table style=\"height: 328px;\" width=\"737\">\n<tbody>\n<tr>\n<td style=\"width: 239.625px; text-align: center;\">\n<h3><strong>Ti\u00eau ch\u00ed\/ Th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n<\/td>\n<td style=\"width: 239.625px; text-align: center;\">\n<h3><span style=\"font-size: 14pt;\"><strong>T\u00ednh n\u0103ng<\/strong><\/span><\/h3>\n<\/td>\n<td style=\"width: 240.825px; text-align: center;\">\n<h3><span style=\"font-size: 14pt;\"><strong>Gi\u00e1<\/strong><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 239.625px;\">\n<h3><strong>FoxMetrics (FoxMetrics) l\u00e0 m\u1ed9t trong<\/strong><\/h3>\n<\/td>\n<td style=\"width: 239.625px;\"><span style=\"font-size: 14pt;\"><strong>Ti\u00eau chu\u1ea9n<\/strong> \u2013 10.000 ng\u01b0\u1eddi, 1 trang web, bao g\u1ed3m tri\u1ec3n khai \u0111\u1ea7y \u0111\u1ee7 v\u00e0 l\u01b0u gi\u1eef d\u1eef li\u1ec7u 12 th\u00e1ng<\/span>\n<p> <\/p>\n<p><span style=\"font-size: 14pt;\"><strong> <\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Chuy\u00ean<\/strong> nghi\u1ec7p &#8211; 200.000<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Con ng\u01b0\u1eddi, trang web kh\u00f4ng gi\u1edbi h\u1ea1n, T\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng c\u00f3 s\u1eb5n,<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bao g\u1ed3m tri\u1ec3n khai \u0111\u1ea7y \u0111\u1ee7 v\u00e0 l\u01b0u gi\u1eef d\u1eef li\u1ec7u trong 36 th\u00e1ng, nh\u00e3n tr\u1eafng v\u00e0 email v\u00e0 h\u1ed7 tr\u1ee3 qua \u0111i\u1ec7n tho\u1ea1i<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Ti\u00eau chu\u1ea9n<\/strong> \u2013 10.000 ng\u01b0\u1eddi, 1 trang web, bao g\u1ed3m tri\u1ec3n khai \u0111\u1ea7y \u0111\u1ee7 v\u00e0 l\u01b0u gi\u1eef d\u1eef li\u1ec7u 12 th\u00e1ng<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Chuy\u00ean<\/strong> nghi\u1ec7p &#8211; 200.000<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Con ng\u01b0\u1eddi, trang web kh\u00f4ng gi\u1edbi h\u1ea1n, T\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng c\u00f3 s\u1eb5n,<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bao g\u1ed3m tri\u1ec3n khai \u0111\u1ea7y \u0111\u1ee7 v\u00e0 l\u01b0u gi\u1eef d\u1eef li\u1ec7u trong 36 th\u00e1ng, nh\u00e3n tr\u1eafng v\u00e0 email v\u00e0 h\u1ed7 tr\u1ee3 qua \u0111i\u1ec7n tho\u1ea1i<\/span><\/p>\n<\/td>\n<td style=\"width: 240.825px;\"><span style=\"font-size: 14pt;\">Ti\u00eau chu\u1ea9n &#8211; $99\/Month ho\u1eb7c $828\/ Year (Ti\u1ebft ki\u1ec7m 30% )<\/span>\n<p> <\/p>\n<p><span style=\"font-size: 14pt;\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Chuy\u00ean nghi\u1ec7p &#8211; $499\/Month ho\u1eb7c $3,500\/ Year (Ti\u1ebft ki\u1ec7m 30% )<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u0110\u1ea1i l\u00fd v\u00e0 Doanh nghi\u1ec7p \u2013 B\u00e1o gi\u00e1 c\u00e1 nh\u00e2n (t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 \u0111\u1ea1i l\u00fd ho\u1eb7c doanh nghi\u1ec7p)<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 239.625px;\">\n<h3><strong>KissMetrics (H\u00f4nmetrics)<\/strong><\/h3>\n<\/td>\n<td style=\"width: 239.625px;\"><span style=\"font-size: 14pt;\">T\u0103ng tr\u01b0\u1edfng &#8211; L\u00ean \u0111\u1ebfn 500 ng\u01b0\u1eddi theo d\u00f5i h\u00e0ng th\u00e1ng (MTP)* + <strong> <\/strong>$ 100 tr\u00ean 50.000 MTP t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn h\u01a1n 250.000 MTP trong doanh <strong>nghi\u1ec7p<\/strong><\/span>\n<p> <\/p>\n<p><span style=\"font-size: 14pt;\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Ph\u00e2n t\u00edch b\u00e1o c\u00e1o &#8211; S\u1ed1 li\u1ec7u, ho\u1ea1t \u0111\u1ed9ng, con ng\u01b0\u1eddi, k\u00eanh v\u00e0 nh\u00f3m (\u0110\u1eb7c<strong>tr\u01b0ng trong quy\u1ec1n l\u1ef1c, t\u0103ng tr\u01b0\u1edfng v\u00e0 doanh nghi\u1ec7p)<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">(Ki\u1ec3m tra A\/B v\u00e0 SQL \u0111\u01b0\u1ee3c bao g\u1ed3m trong <strong>Power <\/strong>and <strong>Enterprise)<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">T\u1eeb 5 qu\u1ea7n th\u1ec3 \u0111ang ho\u1ea1t \u0111\u1ed9ng <strong>(T\u0103ng tr\u01b0\u1edfng)<\/strong> l\u00ean \u0111\u1ebfn h\u01a1n 20 qu\u1ea7n th\u1ec3 trong <strong>(Doanh nghi\u1ec7p)<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Chi\u1ebfn d\u1ecbch &#8211; H\u1ed3 s\u01a1 kh\u00f4ng gi\u1edbi h\u1ea1n v\u00e0 t\u1eeb 250.000 Email \/ th\u00e1ng <strong>t\u0103ng <\/strong>tr\u01b0\u1edfng \u0111\u1ebfn h\u01a1n 1.000.000 email trong doanh <strong>nghi\u1ec7p<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">H\u1ed7 tr\u1ee3 s\u1ebd bao g\u1ed3m Email, tr\u00f2 chuy\u1ec7n trong \u1ee9ng d\u1ee5ng v\u00e0 \u0111i\u1ec7n tho\u1ea1i cho <strong>t\u1ea5t c\u1ea3 c\u00e1c t\u1ea7ng<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">CSM chuy\u00ean d\u1ee5ng (chuy\u00ean gia h\u1ed7 tr\u1ee3 chuy\u00ean d\u1ee5ng), thi\u1ebft l\u1eadp, tri\u1ec3n khai v\u00e0 s\u1eb5n c\u00f3 c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1ed1i t\u00e1c <strong>cho t\u1ea5t c\u1ea3 c\u00e1c t\u1ea7ng<\/strong><\/span><\/p>\n<\/td>\n<td style=\"width: 240.825px;\"><span style=\"font-size: 14pt;\">T\u0103ng tr\u01b0\u1edfng &#8211; $500\/Th\u00e1ng<\/span>\n<p> <\/p>\n<p><span style=\"font-size: 14pt;\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">C\u00f4ng su\u1ea5t &#8211; $850\/Th\u00e1ng<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Doanh nghi\u1ec7p &#8211; B\u00e1o gi\u00e1 c\u00e1 nh\u00e2n h\u00f3a<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 239.625px;\">\n<h3><strong>AdobeMetrics (AdobeMetrics) l\u00e0 g\u00ec<\/strong><\/h3>\n<\/td>\n<td style=\"width: 239.625px;\">\n<h3><span style=\"font-size: 14pt;\"><strong>Ch\u1ecdn Adobe Analytics  <\/strong><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">1) Kho d\u1eef li\u1ec7u (L\u01b0u tr\u1eef t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u t\u1ea1i m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m)<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">-Kh\u1ea3 n\u0103ng y\u00eau c\u1ea7u b\u00e1o c\u00e1o hi\u1ec3n th\u1ecb c\u00e1c m\u1ed1i quan h\u1ec7 v\u00e0 c\u01a1 h\u1ed9i n\u00e2ng cao d\u1ef1a tr\u00ean ph\u00e2n t\u00edch \u0111u\u00f4i d\u00e0i<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">2) L\u00e0m gi\u00e0u d\u1eef li\u1ec7u<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">&#8211; S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh \u0111\u1ec3 k\u1ebft n\u1ed1i ho\u1ea1t \u0111\u1ed9ng chi\u1ebfn d\u1ecbch tr\u01b0\u1edbc khi nh\u1ea5p chu\u1ed9t v\u1edbi t\u01b0\u01a1ng t\u00e1c trang web sau nh\u1ea5p chu\u1ed9t.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">3) Fallout v\u00e0 Flow Visualisations<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">&#8211; Xem chuy\u1ec3n \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i b\u1ea5t k\u1ef3 \u0111i\u1ec3m n\u00e0o trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">-T\u1ea1o ph\u00e2n kh\u00fac m\u1edbi d\u1ef1a tr\u00ean \u0111\u01b0\u1eddng d\u1eabn \u0111\u00e3 ch\u1ecdn v\u00e0 so s\u00e1nh b\u1ee5i ph\u00f3ng x\u1ea1 gi\u1eefa c\u00e1c ph\u00e2n kh\u00fac<\/span><\/p>\n<hr>\n<h3><span style=\"font-size: 14pt;\"><strong>Adobe Analytics Th\u1ee7 t\u01b0\u1edbng Ch\u00ednh ph\u1ee7<\/strong><strong> <\/strong><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">1) So s\u00e1nh ph\u00e2n kh\u00fac &#8211; X\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac m\u1edbi v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cao th\u00f4ng qua c\u00e1c ph\u00e2n t\u00edch chi\u1ec1u kh\u00f4ng gi\u1edbi h\u1ea1n<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">2) T\u1ef1 \u0111\u1ed9ng h\u00f3a th\u1eddi gian th\u1ef1c &#8211; H\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c c\u00f4ng c\u1ee5 ra quy\u1ebft \u0111\u1ecbnh theo th\u1eddi gian th\u1ef1c v\u00e0 d\u1ef1a tr\u00ean quy t\u1eafc<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">3) Ph\u00e1t hi\u1ec7n b\u1ea5t th\u01b0\u1eddng &#8211; X\u00e1c \u0111\u1ecbnh m\u1ed9t s\u1ed1 li\u1ec7u \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 v\u1ec1 l\u00f4 d\u1eef li\u1ec7u tr\u01b0\u1edbc \u0111\u00f3<\/span><\/p>\n<hr>\n<h3><span style=\"font-size: 14pt;\"> <strong>Adobe Analytics cu\u1ed1i c\u00f9ng<\/strong><strong> <\/strong><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">1) Ph\u00e2n \u0111o\u1ea1n IQ &#8211;  <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">So s\u00e1nh s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 v\u1ec1 h\u00e0nh vi gi\u1eefa c\u00e1c ph\u00e2n kh\u00fac b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ph\u00e2n t\u00edch t\u1ef1 \u0111\u1ed9ng c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 th\u1ee9 nguy\u00ean  <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">2) S\u1ed1 li\u1ec7u con ng\u01b0\u1eddi &#8211;  <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">T\u1ea1o c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 kh\u00e1ch truy c\u1eadp duy nh\u1ea5t s\u1eed d\u1ee5ng d\u1eef li\u1ec7u Adobe v\u00e0 kh\u00f4ng ph\u1ea3i Adobe trong c\u00e1c gi\u1ea3i ph\u00e1p Adobe Marketing Cloud  <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">3) Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng 360 \u0111\u1ed9  <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">&#8211; X\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng v\u1edbi th\u00f4ng tin tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn<\/span><\/p>\n<\/td>\n<td style=\"width: 240.825px;\"><span style=\"font-size: 14pt;\">B\u00e1o gi\u00e1 chuy\u00ean ng\u00e0nh<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-size: 14pt;\"><strong><u>L\u01b0u \u00fd<\/u><\/strong><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\"><strong>Ng\u01b0\u1eddi \u0111\u01b0\u1ee3c theo d\u00f5i h\u00e0ng<\/strong> th\u00e1ng &#8211; Ng\u01b0\u1eddi \u0111\u01b0\u1ee3c theo d\u00f5i h\u00e0ng th\u00e1ng l\u00e0 kh\u00e1ch truy c\u1eadp duy nh\u1ea5t tham gia s\u1ef1 ki\u1ec7n tr\u00ean trang web c\u1ee7a b\u1ea1n ho\u1eb7c v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, \u0111\u01b0\u1ee3c b\u1ea1n theo d\u00f5i trong Kissmetrics.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>D\u00e2n s\u1ed1<\/strong> &#8211; M\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd \u0111\u1ec3 theo d\u00f5i v\u00e0 gi\u00e1m s\u00e1t m\u1ed9t b\u1ed9 ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00e2n. B\u1ea1n x\u00e1c \u0111\u1ecbnh D\u00e2n s\u1ed1 d\u1ef1a tr\u00ean b\u1ea5t k\u1ef3 th\u00f4ng tin h\u1ed3 s\u01a1 ho\u1eb7c s\u1ef1 ki\u1ec7n h\u00e0nh vi n\u00e0o v\u00e0 ch\u00fang t\u00f4i t\u1ef1 \u0111\u1ed9ng theo d\u00f5i v\u00e0 b\u00e1o c\u00e1o v\u1ec1 D\u00e2n s\u1ed1 \u0111\u00f3 tr\u00ean c\u01a1 s\u1edf li\u00ean t\u1ee5c<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Chi\u1ebfn d\u1ecbch<\/strong> &#8211; Ch\u1ee9c n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a chi\u1ebfn d\u1ecbch qua email trong Kissmetrics. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Chi\u1ebfn d\u1ecbch \u0111\u1ec3 t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd vi\u1ec7c ph\u00e2n ph\u1ed1i chi\u1ebfn d\u1ecbch email cho b\u1ea5t k\u1ef3 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng n\u00e0o b\u1ea1n x\u00e1c \u0111\u1ecbnh.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Li\u00ean quan: <a href=\"http:\/\/guidesify.com\/blog\/2017\/05\/24\/unruly-best-high-cpm\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-smart-underline-link-color=\"rgb(0, 127, 172)\" data-smart-underline-link-background-position=\"71\" data-smart-underline-link-always=\"\">Unruly &#8211; N\u1ec1n t\u1ea3ng CPM cao ki\u1ebfm ti\u1ec1n t\u1ed1t nh\u1ea5t cho nh\u00e0 xu\u1ea5t b\u1ea3n<\/a><\/span><\/p>\n<hr>\n<h2>\u0110i\u1ec1u \u0111\u00e1ng suy ng\u1eabm:<\/h2>\n<ul>\n<li><span style=\"font-size: 14pt;\">L\u00e0m th\u1ebf n\u00e0o ch\u1ee7 s\u1edf h\u1eefu trang web nh\u1ecf v\u00e0 m\u1edbi c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web?<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">L\u00e0m th\u1ebf n\u00e0o google ph\u00e2n t\u00edch c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n h\u01a1n n\u1eefa v\u1edbi tham chi\u1ebfu \u0111\u1ebfn c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a n\u00f3?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>Li\u00ean quan: <\/strong><\/span><\/p>\n<p><a href=\"http:\/\/guidesify.com\/blog\/2017\/06\/17\/much-data-google-handle\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-smart-underline-link-color=\"rgb(0, 127, 172)\" data-smart-underline-link-background-position=\"73\" data-smart-underline-link-always=\"\"><span style=\"font-size: 14pt;\">Google, b\u1ea1n x\u1eed l\u00fd bao nhi\u00eau d\u1eef li\u1ec7u?<\/span><\/a><\/p>\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/guidesify.com\/wp-content\/uploads\/2020\/01\/Google-Analytics-Metrics.jpg\" alt=\"\" class=\"wp-image-54059\" width=\"368\" height=\"551\" srcset=\"https:\/\/guidesify.com\/wp-content\/uploads\/2020\/01\/Google-Analytics-Metrics.jpg 735w, https:\/\/guidesify.com\/wp-content\/uploads\/2020\/01\/Google-Analytics-Metrics-200x300.jpg 200w, https:\/\/guidesify.com\/wp-content\/uploads\/2020\/01\/Google-Analytics-Metrics-567x850.jpg 567w\" sizes=\"(max-width: 368px) 100vw, 368px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web c\u1ee7a Google \u0111\u01b0\u1ee3c cung c\u1ea5p cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n trang web ng\u00e0y h\u00f4m nay mi\u1ec5n ph\u00ed. D\u1ecbch v\u1ee5 n\u00e0y ch\u1ee7 y\u1ebfu gi\u00fap theo d\u00f5i v\u00e0 b\u00e1o c\u00e1o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 ch\u1ea9n \u0111o\u00e1n b\u1edfi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":64461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7434],"tags":[10776],"class_list":["post-64453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-vn","tag-cong-nghe"],"ase":null,"_links":{"self":[{"href":"https:\/\/guidesify.com\/vi\/wp-json\/wp\/v2\/posts\/64453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guidesify.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guidesify.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guidesify.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guidesify.com\/vi\/wp-json\/wp\/v2\/comments?post=64453"}],"version-history":[{"count":0,"href":"https:\/\/guidesify.com\/vi\/wp-json\/wp\/v2\/posts\/64453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guidesify.com\/vi\/wp-json\/wp\/v2\/media\/64461"}],"wp:attachment":[{"href":"https:\/\/guidesify.com\/vi\/wp-json\/wp\/v2\/media?parent=64453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guidesify.com\/vi\/wp-json\/wp\/v2\/categories?post=64453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guidesify.com\/vi\/wp-json\/wp\/v2\/tags?post=64453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}