{"id":55638,"date":"2020-03-18T21:33:21","date_gmt":"2020-03-18T13:33:21","guid":{"rendered":"https:\/\/34.68.81.244\/blog\/2020\/03\/18\/google-analytics-metrics-alternative\/"},"modified":"2020-03-28T20:07:04","modified_gmt":"2020-03-28T12:07:04","slug":"google-analytics-metrics-alternative","status":"publish","type":"post","link":"https:\/\/guidesify.com\/zh-hans\/google-analytics-metrics-alternative\/","title":{"rendered":"Google Analytics\uff08\u5206\u6790\uff09\uff1a\u5b83\u662f\u4ec0\u4e48\uff0c\u5173\u952e\u6307\u6807\u548c\u66ff\u4ee3\u5de5\u5177"},"content":{"rendered":"<p><span style=\"font-size: 14pt\">Google Analytics\uff08\u5206\u6790\uff09\u662fGoogle\u7684\u4e00\u79cd\u7f51\u7edc\u5206\u6790\u5de5\u5177\uff0c\u4eca\u5929\u5df2\u514d\u8d39\u63d0\u4f9b\u7ed9\u7f51\u7ad9\u5f00\u53d1\u8005\u3002 \u8be5\u670d\u52a1\u4e3b\u8981\u5e2e\u52a9\u8ddf\u8e2a\u548c\u62a5\u544a\u7f51\u7ad9\u6d41\u91cf\uff0c\u7f51\u7ad9\u5f00\u53d1\u4eba\u5458\u53ef\u4ee5\u5c06\u5176\u7528\u4e8e\u5206\u6790\u548c\u8bca\u65ad\u3002 \u63d0\u4f9b\u4e86\u4e24\u79cd\u9ad8\u7ea7\u7248\u672c\u7684Google Analytics\uff08\u5206\u6790\uff09\uff1a<a href=\"https:\/\/www.google.com\/analytics\/insights\/#\/?modal_active=none\" rel=\"noopener\" data-smart-underline-link-color=\"rgb(0, 127, 172)\" data-smart-underline-link-background-position=\"71\" data-smart-underline-link-always=\"\">Google Analytics 360<\/a>\u548c\u7528\u4e8e\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u7684<a href=\"https:\/\/developers.google.com\/analytics\/solutions\/mobile\" rel=\"noopener\" data-smart-underline-link-color=\"rgb(0, 127, 172)\" data-smart-underline-link-background-position=\"71\" data-smart-underline-link-always=\"\">Google Analytics\uff08\u5206\u6790\uff09<\/a>\uff0c\u5b83\u4eec\u5177\u6709\u76f8\u540c\u7684\u8ddf\u8e2a\/\u62a5\u544a\u6d41\u91cf\u7684\u529f\u80fd\uff0c\u5e76\u5177\u6709\u9644\u52a0\u529f\u80fd\u3002<\/span><\/p>\n<hr>\n<h2>\u5982\u4f55\u5b9e\u65bdGoogle Analytics\uff08\u5206\u6790\uff09\uff1f<\/h2>\n<p><span style=\"font-size: 14pt\">\u5fc5\u987b\u5148\u5c06\u5176\u8ddf\u8e2a\u4ee3\u7801\uff08JavaScript\u4ee3\u7801\u6bb5\uff09\u63d2\u5165\u6574\u4e2a\u7f51\u7ad9\uff0c\u7136\u540e\u624d\u80fd\u5728\u7f51\u7ad9\u4e0a\u5b9e\u73b0\/\u5b89\u88c5Google Analytics\uff08\u5206\u6790\uff09\u3002 \u6b64\u4ee3\u7801\u4f1a\u4eceGoogle\u7684\u7f51\u7edc\u670d\u52a1\u5668\u52a0\u8f7d\u4e00\u4e2a\u8f83\u5927\u7684javascript\u6587\u4ef6\uff0c\u5e76\u4e14\u5728\u8bbf\u95ee\u8005\u9996\u6b21\u8bbf\u95ee\u65f6\uff08\u5047\u8bbe\u4f7f\u7528\u6d4f\u89c8\u5668\u7f13\u5b58\uff09\uff0c\u53ea\u6709\u8bbf\u95ee\u8005\u7684\u7f51\u7edc\u6d4f\u89c8\u5668\u4e0b\u8f7d\u4e00\u6b21\u3002 \u5b83\u8fd8\u5728\u8bbf\u95ee\u8005\u7684\u8ba1\u7b97\u673a\u4e0a\u8bbe\u7f6e\u5b58\u50a8\u533f\u540d\u4fe1\u606f\u7684\u7b2c<a href=\"https:\/\/www.grahamcluley.com\/whats-difference-first-third-party-cookies\/\" data-smart-underline-link-color=\"rgb(0, 127, 172)\" data-smart-underline-link-background-position=\"71\" data-smart-underline-link-always=\"\">\u4e00\u65b9<\/a>Cookie\u3002<\/span><\/p>\n<p><span style=\"font-size: 14pt\">\u4f46\u662f\uff0ccookie\u6709\u67d0\u4e9b\u9650\u5236\u3002 \u7531\u4e8eGoogle Analytics\uff08\u5206\u6790\uff09\u4f9d\u9760Cookie\u6765\u8ddf\u8e2a\u548c\u8bc6\u522b\u7279\u5b9a\u7f51\u7ad9\u7684\u552f\u4e00\u8eab\u4efd\u8bbf\u95ee\u8005\uff0c\u56e0\u6b64\u552f\u4e00\u8eab\u4efd\u8bbf\u95ee\u8005ID\u5fc5\u987b\u6c38\u4e45\u4fdd\u5b58\u5728\u6bcf\u4e2aCookie\u4e2d\u3002 \u8fd9\u610f\u5473\u7740\uff0c\u6bcf\u6b21\u7528\u6237\u6e05\u9664Cookie<a href=\"https:\/\/www.clickz.com\/study-consumers-delete-cookies-at-surprising-rate\/84350\/\" rel=\"noopener\" data-smart-underline-link-color=\"rgb(0, 127, 172)\" data-smart-underline-link-background-position=\"71\" data-smart-underline-link-always=\"\">\uff08\u6bcf\u6708\u5220\u966439\uff05\uff0c\u53732005\u5e74\uff09<\/a>\u65f6\uff0c\u4e0b\u6b21\u8bbf\u95ee\u8be5\u7ad9\u70b9\u65f6\uff0c\u5b83\u4eec\u5c31\u4f1a\u518d\u6b21\u88ab\u89c6\u4e3a\u9996\u6b21\u8bbf\u95ee\u8005\u3002 \u7531\u4e8e\u5b58\u5728Cookie\u5220\u9664\u95ee\u9898\uff0cWeb\u5206\u6790\u7684\u6570\u636e\u6536\u96c6\u6c38\u8fdc\u4e0d\u53ef\u80fd\u5b8c\u5168\u51c6\u786e\u3002<\/span><\/p>\n<p><span style=\"font-size: 14pt\">\u76f8\u5173\uff1a<a href=\"https:\/\/guidesify.com\/when-you-should-use-instant-articles-for-facebook\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-smart-underline-link-color=\"rgb(0, 127, 172)\" data-smart-underline-link-background-position=\"71\" data-smart-underline-link-always=\"\">\u53d1\u5e03\u8005-\u4f55\u65f6\u4f7f\u7528Facebook\u5373\u65f6\u6587\u7ae0<\/a><\/span><\/p>\n<hr>\n<h2><strong>\u9700\u8981\u6ce8\u610f\u7684\u5173\u952e\u6307\u6807<\/strong><\/h2>\n<ul>\n<li>\n<h3>\u53d6\u5f97&gt;\u6d41\u91cf\u6765\u6e90<\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 30px\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-42358\" src=\"http:\/\/guidesify.com\/wp-content\/uploads\/2018\/04\/acquisition-traffic-sources-pie-chart.png\" alt=\"Acquisition Traffic Sources Pie Chart\" width=\"438\" height=\"353\" srcset=\"https:\/\/guidesify.com\/wp-content\/uploads\/2018\/04\/acquisition-traffic-sources-pie-chart.png 438w, https:\/\/guidesify.com\/wp-content\/uploads\/2018\/04\/acquisition-traffic-sources-pie-chart-300x242.png 300w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><\/p>\n<p style=\"padding-left: 30px\"><span style=\"font-size: 14pt\">\u6b64\u6307\u6807\u53ef\u5e2e\u52a9\u7f51\u7ad9\u6240\u6709\u8005\u5173\u6ce8\u5176\u6d41\u91cf\u6765\u6e90\uff0c\u4f8b\u5982\u81ea\u7136\u641c\u7d22\uff0c\u76f4\u63a5\uff0c\u793e\u4ea4\u7b49\uff0c\u4ece\u800c\u4f7f\u4ed6\u4eec\u80fd\u591f\u5206\u6790\u4ec0\u4e48\u662f\u603b\u7f51\u7edc\u6d41\u91cf\u7684\u4e3b\u8981\u6765\u6e90\u3002 \u9ed8\u8ba4\u7ec6\u5206\u5305\u62ec\u4f1a\u8bdd\u8ba1\u6570\uff0c\u65b0\u4f1a\u8bdd\u7684\u767e\u5206\u6bd4\uff0c\u8df3\u51fa\u7387\uff0c\u6bcf\u4e2a\u4f1a\u8bdd\u8bbf\u95ee\u7684\u9875\u9762\u4ee5\u53ca\u5e73\u5747\u4f1a\u8bdd\u6301\u7eed\u65f6\u95f4\u3002 \u60a8\u4e5f\u53ef\u4ee5\u8003\u8651\u8bbe\u7f6e\u548c\u5b9a\u4e49\u76ee\u6807\u4ee5\u8ddf\u8e2a\u8f6c\u5316\u7387\u7b49\u3002<\/span><\/p>\n<ul>\n<li>\n<h3>\u8df3\u51fa\u7387<\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 30px\"><img decoding=\"async\" class=\"alignnone size-full wp-image-42359\" src=\"http:\/\/guidesify.com\/wp-content\/uploads\/2018\/04\/bounce-rate-google-analytics.jpg\" alt=\"Bounce rate Google Analytics\" width=\"670\" height=\"448\" srcset=\"https:\/\/guidesify.com\/wp-content\/uploads\/2018\/04\/bounce-rate-google-analytics.jpg 670w, https:\/\/guidesify.com\/wp-content\/uploads\/2018\/04\/bounce-rate-google-analytics-300x201.jpg 300w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<p style=\"padding-left: 30px\">\u56fe\u7247\u6765\u6e90\uff1a<a href=\"https:\/\/blog.kissmetrics.com\/bounce-rate\/\" data-smart-underline-link-color=\"rgb(0, 127, 172)\" data-smart-underline-link-background-position=\"73\" data-smart-underline-link-always=\"\">Kissmetrics<\/a><\/p>\n<p style=\"padding-left: 30px\"><span style=\"font-size: 14pt\">\u5b9a\u4e49\u4e3a\u8bbf\u95ee\u7f51\u7ad9\u7684\u5355\u4e2a \u9875\u9762\u540e\u7acb\u5373\u79bb\u5f00\u7684\u8bbf\u95ee\u8005\u6570\u91cf\u3002 \u8fd9\u4e5f\u8868\u660e\u201c\u53cd\u5f39\u201d\u7684\u8bbf\u95ee\u8005\u6bcf\u4e2a\u4f1a\u8bdd\u7684\u9875\u9762\u4e3a\u4e00\u3002 \u65b0\u95fb\u548c\u751f\u6d3b\u65b9\u5f0f\u7f51\u7ad9\u4e0a\u7684\u8df3\u51fa\u7387\u901a\u5e38\u5f88\u9ad8\uff0c\u8303\u56f4\u572860-80\uff05\u4e4b\u95f4\u3002 \u8df3\u51fa\u7387\u4f4e\u53ef\u80fd\u8868\u660e\u7528\u6237\u5bf9\u7f51\u7ad9\u7684\u53c2\u4e0e\u5ea6\u66f4\u9ad8\u3002 \u53e6\u4e00\u65b9\u9762\uff0c\u8f83\u9ad8\u7684\u8df3\u51fa\u7387\u53ef\u80fd\u662f\u7531\u4e8e\u591a\u79cd\u539f\u56e0\u5f15\u8d77\u7684\uff0c\u4f8b\u5982 \u7f51\u7ad9\u901f\u5ea6\u6162\uff0c\u5185\u5bb9\u5dee\u7b49<\/span><\/p>\n<ul>\n<li>\n<h3>\u5e73\u5747\u4f1a\u8bdd\u65f6\u957f<\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 30px\"><img decoding=\"async\" class=\"alignnone size-full wp-image-42360\" src=\"http:\/\/guidesify.com\/wp-content\/uploads\/2018\/04\/avg-session-duration.png\" alt=\"Avg Session Duration Google Analytics\" width=\"572\" height=\"344\" srcset=\"https:\/\/guidesify.com\/wp-content\/uploads\/2018\/04\/avg-session-duration.png 572w, https:\/\/guidesify.com\/wp-content\/uploads\/2018\/04\/avg-session-duration-300x180.png 300w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/p>\n<p style=\"padding-left: 30px\"><span style=\"font-size: 14pt\">\u8fd9\u662f\u4e00\u822c\u8bbf\u95ee\u8005\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u82b1\u8d39\u7684\u5e73\u5747\u6d4f\u89c8\u65f6\u95f4\u3002 \u8fd9\u610f\u5473\u7740\u6301\u7eed\u65f6\u95f4\u8d8a\u957f\uff0c\u60a8\u7684\u7f51\u7ad9\u4e0e\u8bbf\u95ee\u8005\u7684\u76f8\u5173\u6027\u5c31\u8d8a\u9ad8\u3002 \u5f15\u7528\u6bd4\u5c14\u00b7\u76d6\u8328\u7684\u8bdd\uff0c\u5185\u5bb9\u4e3a\u738b\u3002 \u6539\u5584\u7f51\u7ad9\u5e73\u5747\u4f1a\u8bdd\u65f6\u957f\u7684\u6700\u4f73\u7b56\u7565\u662f\u7b56\u5212\u4e30\u5bcc\u7684\u5185\u5bb9\u3002<\/span><\/p>\n<p><span style=\"font-size: 14pt\">\u76f8\u5173\uff1a<a href=\"https:\/\/guidesify.com\/personal-data-protection\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-smart-underline-link-color=\"rgb(0, 127, 172)\" data-smart-underline-link-background-position=\"71\" data-smart-underline-link-always=\"\">\u4e2a\u4eba\u6570\u636e\u4fdd\u62a4-\u5bf9\u60a8\u7684\u5b89\u5168\u81f3\u5173\u91cd\u8981<\/a><\/span><\/p>\n<hr>\n<h2>Google Analytics\uff08\u5206\u6790\uff09\u66ff\u4ee3\u65b9\u6848\uff08\u5728\u684c\u9762\u4e0a\u67e5\u770b\uff01\uff09<\/h2>\n<table style=\"height: 328px\" width=\"737\">\n<tbody>\n<tr>\n<td style=\"width: 239.625px;text-align: center\">\n<h3><strong>\u6807\u51c6\/\u54c1\u724c<\/strong><\/h3>\n<\/td>\n<td style=\"width: 239.625px;text-align: center\">\n<h3><span style=\"font-size: 14pt\"><strong>\u7279\u5f81&#8217;<\/strong><\/span><\/h3>\n<\/td>\n<td style=\"width: 240.825px;text-align: center\">\n<h3><span style=\"font-size: 14pt\"><strong>\u4ef7\u94b1<\/strong><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 239.625px\">\n<h3><strong>FoxMetrics<\/strong><\/h3>\n<\/td>\n<td style=\"width: 239.625px\"><span style=\"font-size: 14pt\"><strong>\u6807\u51c6&#8217;<\/strong>\u2013 10,000\u4eba\uff0c1\u4e2a\u7ad9\u70b9\uff0c\u5305\u62ec\u5b8c\u6574\u7684\u5b9e\u65bd\u548c12\u4e2a\u6708\u7684\u6570\u636e\u4fdd\u7559<\/span><p><\/p>\n<p><span style=\"font-size: 14pt\"><strong> <\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt\"><strong>\u4e13\u4e1a-<\/strong>200,000<\/span><\/p>\n<p><span style=\"font-size: 14pt\">\u4eba\u5458\uff0c\u65e0\u9650\u7684\u7ad9\u70b9\uff0c\u6240\u6709\u53ef\u7528\u529f\u80fd\uff0c<\/span><\/p>\n<p><span style=\"font-size: 14pt\">\u5305\u62ec\u5b8c\u6574\u7684\u5b9e\u65bd\u548c36\u4e2a\u6708\u7684\u6570\u636e\u4fdd\u7559\uff0c\u767d\u6807\u4ee5\u53ca\u7535\u5b50\u90ae\u4ef6\u548c\u7535\u8bdd\u652f\u6301<\/span><\/p>\n<p><span style=\"font-size: 14pt\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt\"><strong>\u6807\u51c6&#8217;<\/strong>\u2013 10,000\u4eba\uff0c1\u4e2a\u7ad9\u70b9\uff0c\u5305\u62ec\u5b8c\u6574\u7684\u5b9e\u65bd\u548c12\u4e2a\u6708\u7684\u6570\u636e\u4fdd\u7559<\/span><\/p>\n<p><span style=\"font-size: 14pt\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt\"><strong>\u4e13\u4e1a-<\/strong>200,000<\/span><\/p>\n<p><span style=\"font-size: 14pt\">\u4eba\u5458\uff0c\u65e0\u9650\u7684\u7ad9\u70b9\uff0c\u6240\u6709\u53ef\u7528\u529f\u80fd\uff0c<\/span><\/p>\n<p><span style=\"font-size: 14pt\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt\">\u5305\u62ec\u5b8c\u6574\u7684\u5b9e\u65bd\u548c36\u4e2a\u6708\u7684\u6570\u636e\u4fdd\u7559\uff0c\u767d\u6807\u4ee5\u53ca\u7535\u5b50\u90ae\u4ef6\u548c\u7535\u8bdd\u652f\u6301<\/span><\/p>\n<\/td>\n<td style=\"width: 240.825px\"><span style=\"font-size: 14pt\">Standard-\u6bcf\u6708$ 99\u6216\u6bcf\u5e74$ 828\uff08\u8282\u770130\uff05\uff09<\/span><p><\/p>\n<p><span style=\"font-size: 14pt\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt\">\u4e13\u4e1a-\u6bcf\u6708$ 499\u6216\u6bcf\u5e74$ 3,500\uff08\u8282\u770130\uff05\uff09<\/span><\/p>\n<p><span style=\"font-size: 14pt\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt\">\u4ee3\u7406\u5546\u548c\u4f01\u4e1a-\u4e2a\u6027\u5316\u62a5\u4ef7\uff08\u53d6\u51b3\u4e8e\u4ee3\u7406\u5546\u6216\u4f01\u4e1a\u7684\u89c4\u6a21\uff09<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 239.625px\">\n<h3><strong>KissMetrics<\/strong><\/h3>\n<\/td>\n<td style=\"width: 239.625px\"><span style=\"font-size: 14pt\">\u589e\u957f\u2013\u591a\u8fbe500\u4e2a\u6708\u8ddf\u8e2a\u4eba\u5458\uff08MTP\uff09* +\u6bcf50,000 MTP<strong>\u589e\u957f<\/strong>100\u7f8e\u5143\uff0c\u5230\u4f01\u4e1a\u4e2d\u7684250,000 MTP\u4ee5\u4e0a<strong><\/strong><\/span><p><\/p>\n<p><span style=\"font-size: 14pt\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt\">\u5206\u6790\u62a5\u544a\u2013\u6307\u6807\uff0c\u6d3b\u52a8\uff0c\u4eba\u5458\uff0c\u6e20\u9053\u548c\u540c\u7c7b\u7fa4\u7ec4<strong>\uff08\u4ee5\u6743\u529b\uff0c\u589e\u957f\u548c\u4f01\u4e1a\u4e3a\u7279\u8272\uff09<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt\">\uff08A \/ B\u6d4b\u8bd5\u548cSQL\u5305\u542b\u5728<strong>Power<\/strong>\u548c<strong>Enterprise<\/strong>\u4e2d\uff09<\/span><\/p>\n<p><span style=\"font-size: 14pt\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt\">\u4ece5\u4e2a\u6d3b\u8dc3\u4eba\u53e3<strong>\uff08Growth\uff09<\/strong>\u523020\u591a\u4e2a<strong>\uff08Enterprise\uff09<\/strong>\u4eba\u53e3\u4e0d\u7b49 \u5f3a\u5927<\/span><\/p>\n<p><span style=\"font-size: 14pt\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt\">\u5e7f\u544a\u7cfb\u5217\u2013\u65e0\u9650\u7684\u4e2a\u4eba\u8d44\u6599\uff0cEnterprise\u4ece\u6bcf\u6708\u589e\u957f250,000\u7535\u5b50\u90ae\u4ef6<strong>Growth<\/strong>\u4e2d\u8d85\u8fc71,000,000\u7535\u5b50\u90ae\u4ef6<strong><\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt\">\u652f\u6301\u5c06\u5305\u62ec<strong>\u6240\u6709\u7ea7\u522b<\/strong>\u7684\u7535\u5b50\u90ae\u4ef6\uff0c\u5e94\u7528\u5185\u804a\u5929\u548c\u7535\u8bdd<\/span><\/p>\n<p><span style=\"font-size: 14pt\"><strong>\u5404\u4e2a\u7ea7\u522b<\/strong>\u7684\u4e13\u7528CSM\uff08\u4e13\u7528\u652f\u6301\u4e13\u5bb6\uff09\uff0c\u8bbe\u7f6e\uff0c\u5165\u95e8\u4ee5\u53ca\u5408\u4f5c\u4f19\u4f34\u670d\u52a1\u7684\u53ef\u7528\u6027<\/span><\/p>\n<\/td>\n<td style=\"width: 240.825px\"><span style=\"font-size: 14pt\">Growth-$ 500 \/\u6708<\/span><p><\/p>\n<p><span style=\"font-size: 14pt\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt\">Power-\u6bcf\u6708$ 850<\/span><\/p>\n<p><span style=\"font-size: 14pt\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt\">\u4f01\u4e1a-\u4e2a\u6027\u5316\u62a5\u4ef7<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 239.625px\">\n<h3><strong>AdobeMetrics<\/strong><\/h3>\n<\/td>\n<td style=\"width: 239.625px\">\n<h3><span style=\"font-size: 14pt\"><strong>Adobe Analytics Select <\/strong><\/span><\/h3>\n<p><span style=\"font-size: 14pt\">1\uff09\u6570\u636e\u4ed3\u5e93\uff08\u5c06\u6240\u6709\u6570\u636e\u5b58\u50a8\u5728\u4e00\u4e2a\u4f4d\u7f6e\uff09<\/span><\/p>\n<p><span style=\"font-size: 14pt\">-\u80fd\u591f\u6839\u636e\u957f\u5c3e\u5206\u6790\u8bf7\u6c42\u663e\u793a\u9ad8\u7ea7\u5173\u7cfb\u548c\u673a\u4f1a\u7684\u62a5\u544a<\/span><\/p>\n<p><span style=\"font-size: 14pt\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt\">2\uff09\u6570\u636e\u5145\u5b9e<\/span><\/p>\n<p><span style=\"font-size: 14pt\">-\u4f7f\u7528\u884c\u4e1a\u9886\u5148\u7684\u6280\u672f\u5c06\u70b9\u51fb\u524d\u5e7f\u544a\u7cfb\u5217\u6d3b\u52a8\u4e0e\u70b9\u51fb\u540e\u7f51\u7ad9\u4e92\u52a8\u8054\u7cfb\u8d77\u6765\u3002<\/span><\/p>\n<p><span style=\"font-size: 14pt\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt\">3\uff09\u8f90\u5c04\u548c\u6d41\u91cf\u53ef\u89c6\u5316<\/span><\/p>\n<p><span style=\"font-size: 14pt\">-\u5728\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u4efb\u4f55\u65f6\u5019\u67e5\u770b\u5ba2\u6237\u52a8\u6001<\/span><\/p>\n<p><span style=\"font-size: 14pt\">-\u6839\u636e\u6240\u9009\u8def\u5f84\u521b\u5efa\u65b0\u7ec6\u5206\uff0c\u5e76\u6bd4\u8f83\u7ec6\u5206\u4e4b\u95f4\u7684\u5f71\u54cd<\/span><\/p>\n<hr>\n<h3><span style=\"font-size: 14pt\"><strong>Adobe Analytics Prime<\/strong><strong> <\/strong><\/span><\/h3>\n<p><span style=\"font-size: 14pt\">1\uff09\u7ec6\u5206\u6bd4\u8f83\u2013\u901a\u8fc7\u65e0\u9650\u5236\u7684\u7ef4\u5ea6\u7ec6\u5206\u6765\u8bc6\u522b\u65b0\u7684\u548c\u9ad8\u4ef7\u503c\u7684\u7ec6\u5206<\/span><\/p>\n<p><span style=\"font-size: 14pt\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt\">2\uff09\u5b9e\u65f6\u81ea\u52a8\u5316-\u4ee3\u7406\u5b9e\u65f6\u6570\u636e\uff0c\u81ea\u52a8\u5316\u7684\u5b9e\u65f6\u548c\u57fa\u4e8e\u89c4\u5219\u7684\u51b3\u7b56\u5de5\u5177<\/span><\/p>\n<p><span style=\"font-size: 14pt\"> <\/span><\/p>\n<p><span style=\"font-size: 14pt\">3\uff09\u5f02\u5e38\u68c0\u6d4b-\u8bc6\u522b\u4e0e\u524d\u4e00\u6279\u6570\u636e\u76f8\u6bd4\u6709\u663e\u7740\u53d8\u5316\u7684\u6307\u6807<\/span><\/p>\n<hr>\n<h3><span style=\"font-size: 14pt\"> <strong>Adobe Analytics Ultimate<\/strong><strong> <\/strong><\/span><\/h3>\n<p><span style=\"font-size: 14pt\">1) Segment IQ \u2013 <\/span><\/p>\n<p><span style=\"font-size: 14pt\">3\uff09\u5f02\u5e38\u68c0\u6d4b-\u8bc6\u522b\u4e0e\u524d\u4e00\u6279\u6570\u636e\u76f8\u6bd4\u6709\u663e\u7740\u53d8\u5316\u7684\u6307\u6807 <\/span><\/p>\n<p><span style=\"font-size: 14pt\">2) People Metric \u2013 <\/span><\/p>\n<p><span style=\"font-size: 14pt\">\u4f7f\u7528Adobe Marketing Cloud\u89e3\u51b3\u65b9\u6848\u4e2d\u7684Adobe\u548c\u975eAdobe\u6570\u636e\u521b\u5efa\u552f\u4e00\u8bbf\u95ee\u8005\u7684\u7efc\u5408\u89c6\u56fe <\/span><\/p>\n<p><span style=\"font-size: 14pt\">3\uff09360\u5ea6\u5ba2\u6237\u5206\u6790 <\/span><\/p>\n<p><span style=\"font-size: 14pt\">-\u5efa\u7acb\u5177\u6709\u5728\u7ebf\u548c\u79bb\u7ebf\u4fe1\u606f\u7684\u5ba2\u6237\u8d44\u6599<\/span><\/p>\n<\/td>\n<td style=\"width: 240.825px\"><span style=\"font-size: 14pt\">\u4e13\u4e1a\u62a5\u4ef7<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-size: 14pt\"><strong><u>\u6ce8\u610f<\/u><\/strong><\/span><\/h3>\n<p><span style=\"font-size: 14pt\"><strong>\u6bcf\u6708\u8ddf\u8e2a\u7684\u4eba<\/strong>-\u6bcf\u6708\u8ddf\u8e2a\u7684\u4eba\u662f\u552f\u4e00\u7684\u8bbf\u95ee\u8005\uff0c\u4ed6\u4eec\u53c2\u4e0e\u60a8\u7f51\u7ad9\u4e0a\u6216\u4ea7\u54c1\u4e0a\u7684\u4e8b\u4ef6\uff0c\u60a8\u4f1a\u5728Kissmetrics\u4e2d\u5bf9\u5176\u8fdb\u884c\u8ddf\u8e2a\u3002<\/span><\/p>\n<p><span style=\"font-size: 14pt\"><strong>\u4eba\u53e3<\/strong>-\u8ddf\u8e2a\u548c\u76d1\u89c6\u4e00\u90e8\u5206\u4eba\u7fa4\u7684\u6709\u6548\u65b9\u6cd5\u3002 \u60a8\u53ef\u4ee5\u6839\u636e\u4efb\u4f55\u4e2a\u4eba\u8d44\u6599\u4fe1\u606f\u6216\u884c\u4e3a\u4e8b\u4ef6\u5b9a\u4e49\u603b\u4f53\uff0c\u7136\u540e\u6211\u4eec\u4f1a\u6301\u7eed\u4e0d\u65ad\u5730\u81ea\u52a8\u8ddf\u8e2a\u5e76\u62a5\u544a\u8be5\u603b\u4f53<\/span><\/p>\n<p><span style=\"font-size: 14pt\"><strong>\u5e7f\u544a\u7cfb\u5217<\/strong>-Kissmetrics\u4e2d\u7684\u7535\u5b50\u90ae\u4ef6\u5e7f\u544a\u7cfb\u5217\u81ea\u52a8\u5316\u529f\u80fd\u3002 \u60a8\u53ef\u4ee5\u4f7f\u7528Campaigns\u521b\u5efa\u548c\u7ba1\u7406\u5c06\u7535\u5b50\u90ae\u4ef6Campaigns\u4f20\u9012\u5230\u60a8\u5b9a\u4e49\u7684\u4efb\u4f55\u5ba2\u6237\u7fa4\u7684\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span style=\"font-size: 14pt\">\u76f8\u5173\uff1a<a href=\"https:\/\/guidesify.com\/unruly-best-high-cpm\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-smart-underline-link-color=\"rgb(0, 127, 172)\" data-smart-underline-link-background-position=\"71\" data-smart-underline-link-always=\"\">Unruly &#8211; The Best Monetization High CPM Platform for Publishers<\/a><\/span><\/p>\n<hr>\n<h2>\u503c\u5f97\u6df1\u601d\u7684\uff1a<\/h2>\n<ul>\n<li><span style=\"font-size: 14pt\">\u5c0f\u578b\u7f51\u7ad9\u548c\u65b0\u7f51\u7ad9\u6240\u6709\u8005\u5982\u4f55\u4eceWeb\u5206\u6790\u5de5\u5177\u7684\u4f7f\u7528\u4e2d\u53d7\u76ca\uff1f<\/span><\/li>\n<li><span style=\"font-size: 14pt\">Google\u5206\u6790\u5982\u4f55\u53c2\u7167\u7ade\u4e89\u5bf9\u624b\u8fdb\u4e00\u6b65\u6539\u8fdb\uff1f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt\"><strong>\u76f8\u5173\uff1a <\/strong><\/span><\/p>\n<p><a href=\"https:\/\/guidesify.com\/much-data-google-handle\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-smart-underline-link-color=\"rgb(0, 127, 172)\" data-smart-underline-link-background-position=\"73\" data-smart-underline-link-always=\"\"><span style=\"font-size: 14pt\">\u8c37\u6b4c\uff0c\u4f60\u5904\u7406\u591a\u5c11\u6570\u636e\uff1f<\/span><\/a><\/p>\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/guidesify.com\/wp-content\/uploads\/2020\/01\/Google-Analytics-Metrics.jpg\" alt=\"\" class=\"wp-image-54059\" width=\"368\" height=\"551\" srcset=\"https:\/\/guidesify.com\/wp-content\/uploads\/2020\/01\/Google-Analytics-Metrics.jpg 735w, https:\/\/guidesify.com\/wp-content\/uploads\/2020\/01\/Google-Analytics-Metrics-200x300.jpg 200w, https:\/\/guidesify.com\/wp-content\/uploads\/2020\/01\/Google-Analytics-Metrics-567x850.jpg 567w\" sizes=\"(max-width: 368px) 100vw, 368px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics\uff08\u5206\u6790\uff09\u662fGoogle\u7684\u4e00\u79cd\u7f51\u7edc\u5206\u6790\u5de5\u5177\uff0c\u4eca\u5929\u5df2\u514d\u8d39\u63d0\u4f9b\u7ed9\u7f51\u7ad9\u5f00\u53d1\u8005\u3002 \u8be5\u670d\u52a1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4856],"tags":[177],"class_list":["post-55638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-zh-hans","tag-tech"],"ase":null,"_links":{"self":[{"href":"https:\/\/guidesify.com\/zh-hans\/wp-json\/wp\/v2\/posts\/55638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guidesify.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guidesify.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guidesify.com\/zh-hans\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guidesify.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=55638"}],"version-history":[{"count":0,"href":"https:\/\/guidesify.com\/zh-hans\/wp-json\/wp\/v2\/posts\/55638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guidesify.com\/zh-hans\/wp-json\/wp\/v2\/media\/46344"}],"wp:attachment":[{"href":"https:\/\/guidesify.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=55638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guidesify.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=55638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guidesify.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=55638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}