Ever wondered how Shopee decides which products go to the top of your search list? 🤔
Shopee is the go-to e-commerce platform in Southeast Asia.
With millions of products on there, it can be overwhelming for buyers and difficult for sellers’ products to stand out. 👀
After a completed purchase, a review is made and products with better reviews are recommended for the next buyer to purchase.
This is done through Shopee’s algorithm which looks for products with good ratings and puts them at the front of search pages.
Theoretically, the review system would create a transparent market, right?
In reality, sellers engage in order brushing activities and review sabotages on competitors’ products to break the system. 😱
A Good Shopping Experience Drives User Traffic
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Shopee makes money through commissions from each transaction on its platform. 💰
The more products that sell, the more Shopee earns.
Thus, Shopee is incentivised to promote reliable sellers who help keep buyers coming back, so good seller ratings are crucial.
Happy customers are more likely to return when they receive high-quality products and consistent stock levels.
Driving traffic, maximising revenue, and ensuring consistency, that’s Shopee’s goals
A Good Product Rating On Shopee Is The Key To Success
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Shopee’s search algorithm favours products with good ratings and pushes them to the top of search result pages.
This is why sellers strive to achieve a 5-star product rating for all their products, as it significantly impacts their shop’s overall rating.
A good rating can be the difference between a successful e-commerce store and a failed one. 🛍️
Sellers invest a lot of time and effort into providing excellent customer service, responding promptly to customer inquiries, and ensuring that their product meets or exceeds customer expectations.
Leaving Fake Negative Reviews To Sabotage Competitor’s Products
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Since product ratings are so crucial, some sellers intentionally purchase a competitor’s product just to leave a 1-star review as a sabotage move. ⭐
This can be devastating for a seller’s reputation and can significantly impact their sales.
Unfortunately, review sabotaging is a common phenomenon on Shopee, and it’s often difficult to detect and prevent.
In order to protect themselves, sellers have to spend extra resources to document every packed order with photo and video evidence.
Can Shopee Seller Delete Reviews?
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Sellers cannot delete or hide low ratings or negative reviews, no matter how unfair they seem. 🤷
While you can report these fraudulent reviews through Shopee’s “Report Abuse” button, it does not guarantee their removal.
How To Delete Shopee Review?
To delete a review on Shopee, unfortunately, there isn’t a direct option to completely remove a review once it’s posted. ❌
However, you can edit or update your review within 120 days after completing the order.
- Open the Shopee App and go to the Me tab.
- Select My Purchases to view your orders.
- Find the order related to the review you want to edit.
- Select View Rating under that order.
- Choose Update to modify your review, then make the necessary changes and Submit
The Rampant Problem of Order Brushing On Shopee
Order brushing is another deceitful practice where sellers place fake orders using other accounts.
This artificially raises the sold count for a product listing to trick the algorithm about the actual popularity of a product.
For buyers, participation in brushing could lead to their accounts being suspended as well. ⏱️
Shopee’s review system relies on platform users to report these brushed orders, but in reality, who is going to do that?
Review Brushing Can Escape The Radar Of Shopee
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Sellers usually also leave fake good reviews to artificially increase the number of 5-star reviews on their shop.
It is difficult for the platform to tell whether it is a brushed review or an actual review. 🤷
And again, the system is left to other users to report or flag.
Keep An Eye Out For Signs Of Genuine Reviews On Shopee Sellers
Shopee tries to create a transparent marketplace where good products are promoted to the front of search pages, and bad products are less visible.
This system is largely dependent on a fair review system to be successful.
But, as discussed above, the review system is constantly manipulated.😥
So how can buyers stay vigilant and support genuine creditworthy sellers? 👀
By paying attention to reviews that contain relevant images and videos of the purchased product (and be extra careful of the exaggerated ones). 🚩
Related to Shopee Review:
Will Shopee’s In Transit Return/Refund Policy Harm The Seller Market?
Top 10 Must-Have Products On Shopee In May!
