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How Creative Videos Increase Engagement on Social Media

Read time: 5 min.

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Once creative videos are posted on social media, it can become a trend and popular with other social sites. Thus, that makes it a vast talk-about by tons of peoples, creating engagement to different platforms. Nowadays, people are getting addicted to watching videos on social media. Whether it’s entertainment videos, short films, movies, and advertisement videos, name it – you surely watch all of this regularly. And did you know that more than 4 billion videos are viewed on Facebook every day? Please take note that it is only on Facebook – imagine how many hours in total the audience spends watching videos on other social media platforms like YouTube, Instagram, and even Netflix.

Netizens — as what they are called, are getting fond of watching videos because it catches their attention for different reasons. However, video producers and filmmakers are working very hard to make their projects engaging to viewers. They want their videos to be watched and, at the same time, for viewers to have their opinions and share them with others.

So, if you are just an ordinary viewer or else a potential video creator, and you are wondering how creative videos increase social media engagements, here are some of the strategies and tips for you to remember. On a side note, you might also be concerned about privacy issues, and is more interested in finding out what is the safest social media platform.

Engaging Video Content

The first thing to remember if you are a content creator is that you need to get your viewers’ curiosity. You can do this in many ways. The most common one would be to select and summarize the most exciting parts of the video at the very start of the project. It will generate curiosity in the mind of the audience. It is also essential to know your audience well to keep up with their taste and style of choice. To increase the video’s engagement, you must analyze the following:

  • Number of new subscribers
  • Audience retention rate
  • Comments
  • Likes

Also, here are the most engaging types of video content that people love to watch:

  • Vlogs
  • Behind-the-Scenes/Company Culture
  • Interview/Q&A
  • Events
  • Tutorial/How-To
  • Product Review
  • Animation
  • Live Streaming
  • Personalized Video

Using trends as subject matter

Social media participation is everywhere: news events, holidays, social media trends, and more. You can search for trend topics for your content on several social media sites such as YouTube, Twitter, Facebook, LinkedIn, Reddit, etc. For instance, Covid-19 is no-doubt a massive topic in our current situation. It has been talked about globally for months now, and it won’t leave anyone’s mind any time soon for sure. If you made a video associated with this topic, such as ‘what is this virus’ ‘how will it affect the society’ ‘where will it end’ or something similar, it will surely increase your engagement with the viewers. However, although using trends can be appealing to people, you also need to remember that when you’re trying to make videos, or some other form of content, about significant current problems such as the coronavirus outbreak, you always need to address the sensitive topic with caution and make sure you don’t make anyone watching your videos feel worse than before watching them.

Evoking one’s emotions

Making media content that evokes an emotional reaction is a perfect way to grab the attention of your audience and increase their participation. In addition to that, videos that connect with the audience and inspire optimism, joy, anticipation, and curiosity are the ones that go viral. A substance that has an emotional appeal is more memorable and has a significant impact on the viewer. As a response, the audience stays engaged and establishes a connection with the brand. 

Extraordinary Video Production

One of the essential key elements to having an engaging video is the visual components. Some of these components will include good quality graphic design, animation, visual effects, and the video itself. This could sound to you like too much technical stuff, but if you are a potential content creator, you need to learn about these elements to produce a great and creative video. However, if you are having a hard time with these technicalities but still want to create an innovative video, you can check out Omnislash Visual for some additional advice. Remember that the first thing that draws the viewers’ attention is the beauty of what they see, so you should always make sure your content is visually appealing.

Teaching viewers lessons by using informative contents

What is informative video content? This type of video has insightful and instructional material that can be shared and easily retained. Informational videos are perfect for educating the viewers on various topics specific to the project or brand. Contents like music videos, tutorials, and DIY videos are most likely helpful to the audience.

It is also better when the video has many data: statistics, graphs, and facts. But make sure to use it creatively and in a way that grasps attention so that your viewers will not stop watching your content. Creating a set of videos and separating them by subject is advised for optimal performance. Most importantly, bear in mind that videos need not be so in-depth and comprehensive to the point that it will get boring to watch.

Containing Factual Matters 

If you are a content creator that focuses on social media, establishing trust between you and your audience also makes the video engaging. This happens when you have successfully proven your credibility. It will improve the interaction if your audience sees you as a credible source of information. By doing this, you need to research more about your topic before you start planning your content and video production. Search on websites that are reliable and have validity to avoid being misinterpreted by the viewers. We don’t want fake news to spread out in these times, do we?

To conclude, the main point of all this is that you must create a high-quality video that enables you to convey your message in a smooth strategic way. If you excel in making entertaining and appealing video content that makes your viewers feel comfortable, they’ll share it with their friends, and they’ll come back for more. Therefore, start integrating these tips as soon as possible and rethink your video content approach.

Related to Social Media:

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